Nothing new in that but when I actually looked at the screen I struck by an image of middle-aged people in 70s clothing. Sure enough Shredded Wheat have come up with a low key advert with a Northern Soul theme! Who'd have thought it?
A little google-fu lead me to the full two minute version:
I also came across a great interview with the ad's director Finn McGough which I recommend you read. I have to say I laughed out loud when I read this closing quote from Finn:
"The shots of them walking in slow motion in their suits and red socks – its Last Of The Summer Wine meets Reservoir Dogs/Peaky Blinders – they may be in their 50s but they look cool!"There's hope for us all. Keep the Faith!