The Waving Flag: Shredded Wheat Keep The Faith!

Sunday 25 January 2015

Shredded Wheat Keep The Faith!

It's been awhile since I wrote a music post so this is a refershing change. It all began last night whilst half-watching the Jonathon Ross show. My attention was caught by an advert with a soul music backdrop:

Nothing new in that but when I actually looked at the screen I struck by an image of middle-aged people in 70s clothing. Sure enough Shredded Wheat have come up with a low key advert with a Northern Soul theme! Who'd have thought it?

A little google-fu lead me to the full two minute version:

I also came across a great interview with the ad's director Finn McGough which I recommend you read.  I have to say I laughed out loud when I read this closing quote from Finn:
"The shots of them walking in slow motion in their suits and red socks – its Last Of The Summer Wine meets Reservoir Dogs/Peaky Blinders – they may be in their 50s but they look cool!"
There's hope for us all.  Keep the Faith!

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